DIET AND LIFESTYLE Why Everybody Loves a Good Story …and How To Write Your Brand Story! 22 Jan 20194 Jun 2020 Why do you need a story? As human beings, we are hard-wired to love a good story. Stories shape our emotions and vice versa. We use them to define ourselves,…
DIET AND LIFESTYLE The Pros and Cons of Marginal Gains (so 2012) 15 Jan 201916 Jan 2019 Listen to any management guru or performance coach and they’ll bang on about the joy of marginal gains, an over-generalised theory adapted and exemplified from models used by David Brailsford…
DIET AND LIFESTYLE… The Grass is Not Greener (but poetry is a cure for The January Blues) 15 Jan 201915 Jan 2019 I’m having one of those days when I’m trying hard but not getting anywhere. This is the reality of being a self-employed writer: aka not-got-a-proper-job layabout! Hopefully this will be…
DIET AND LIFESTYLE I Have a Confession to Make: I am an Addict 7 Jan 201926 Mar 2020 Gonna to have to face it I’m addicted to books! Books have that easy-going, take-me-to-bed quality for me. They can take me on a journey when I’m snuggled up comfortably…
DIET AND LIFESTYLE Swapping Bikes for Mics -Why I Want to Record Voices and Why Listening is Important 4 Jan 20196 Jan 2019 By Ruth McIntosh - Brand Storyteller Here to Listen! Many moons ago, when I was studying Dialectology at University, I had this romantic image of the linguistic geographer Edmond Edmont…
DIET AND LIFESTYLE Funny Adverts – Hit or Miss? 2 Jan 20194 Jun 2020 Sting in the Tail Cyclist's Lip Balm. This goes on my face right? As a female cyclist I am much amused by the use of text and images in advertising.…
Slow-Cycle 