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Category: DIET AND LIFESTYLE

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DIET AND LIFESTYLE

10 Days in the Mexican Caribbean – Cancun, the Riviera Maya and the Yucatan!

10 Feb 20204 Jun 2020
Looking for something different for a bit of Winter Sun this year, Ed and I decided to go to Mexico.  This is the first time I have travelled long haul…
DIET AND LIFESTYLE

Why I Volunteer in a Dusty Cupboard (Second-hand Bookshop)

9 Apr 20199 Apr 2019
A sense of anticipation in my head and heart. What treasures will I find today? The door is thickened by burgundy paint, a heritage colour. I enter the combination, turn…
DIET AND LIFESTYLE

Why Everybody Loves a Good Story …and How To Write Your Brand Story!

22 Jan 20194 Jun 2020
Why do you need a story? As human beings, we are hard-wired to love a good story.  Stories shape our emotions and vice versa.  We use them to define ourselves,…
DIET AND LIFESTYLE

The Pros and Cons of Marginal Gains (so 2012)

15 Jan 201916 Jan 2019
Listen to any management guru or performance coach and they’ll bang on about the joy of marginal gains, an over-generalised theory adapted and exemplified from models used by David Brailsford…
DIET AND LIFESTYLE…

The Grass is Not Greener (but poetry is a cure for The January Blues)

15 Jan 201915 Jan 2019
I’m having one of those days when I’m trying hard but not getting anywhere.  This is the reality of being a self-employed writer: aka not-got-a-proper-job layabout!  Hopefully this will be…
DIET AND LIFESTYLE

I Have a Confession to Make: I am an Addict

7 Jan 201926 Mar 2020
Gonna to have to face it I’m addicted to books!  Books have that easy-going, take-me-to-bed quality for me.  They can take me on a journey when I’m snuggled up comfortably…
DIET AND LIFESTYLE

Swapping Bikes for Mics -Why I Want to Record Voices and Why Listening is Important

4 Jan 20196 Jan 2019
By Ruth McIntosh - Brand Storyteller Here to Listen! Many moons ago, when I was studying Dialectology at University, I had this romantic image of the linguistic geographer Edmond Edmont…
DIET AND LIFESTYLE

Funny Adverts – Hit or Miss?

2 Jan 20194 Jun 2020
Sting in the Tail Cyclist's Lip Balm. This goes on my face right? As a female cyclist I am much amused by the use of text and images in advertising.…
DIET AND LIFESTYLE

Why do we have New Year’s Resolutions?

29 Dec 201830 Dec 2018
Some thoughts on Goal Setting with Rebecca Norton from Sense of Direction, Life Coach and Wellness Walk Leader. Many of us set goals at this time of year but statistics…
DIET AND LIFESTYLE

Less is More and More is Less this Christmas

16 Dec 201817 Dec 2018
I've been thinking about a lot about meanings lately. The Charity, Refuge have produced some brilliantly effective copy this year,  producing poems which read equally well from bottom to top,…
DIET AND LIFESTYLE

Why I am a Brand Storyteller and not a Writer

12 Dec 20185 Sep 2019
Identity can be a slippery subject.  After 20 years working as an English Teacher I’m really excited about giving myself a chance to do something that I’ve always wanted to…
DIET AND LIFESTYLE

On Work Related Stress – Teachers Can Knit Fog and Plait Sawdust (Until they can’t)

4 Dec 201830 Jul 2022
In colloquial British English “knitting fog”, is used to describe something which you are trying to do but which proves to be impossible or nigh on impossible.  Despite this I…

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Ruth McIntosh

Ruth McIntosh
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