DIET AND LIFESTYLE 10 Days in the Mexican Caribbean – Cancun, the Riviera Maya and the Yucatan! 10 Feb 20204 Jun 2020 Looking for something different for a bit of Winter Sun this year, Ed and I decided to go to Mexico. This is the first time I have travelled long haul…
DIET AND LIFESTYLE Why I Volunteer in a Dusty Cupboard (Second-hand Bookshop) 9 Apr 20199 Apr 2019 A sense of anticipation in my head and heart. What treasures will I find today? The door is thickened by burgundy paint, a heritage colour. I enter the combination, turn…
DIET AND LIFESTYLE Why Everybody Loves a Good Story …and How To Write Your Brand Story! 22 Jan 20194 Jun 2020 Why do you need a story? As human beings, we are hard-wired to love a good story. Stories shape our emotions and vice versa. We use them to define ourselves,…
DIET AND LIFESTYLE The Pros and Cons of Marginal Gains (so 2012) 15 Jan 201916 Jan 2019 Listen to any management guru or performance coach and they’ll bang on about the joy of marginal gains, an over-generalised theory adapted and exemplified from models used by David Brailsford…
DIET AND LIFESTYLE… The Grass is Not Greener (but poetry is a cure for The January Blues) 15 Jan 201915 Jan 2019 I’m having one of those days when I’m trying hard but not getting anywhere. This is the reality of being a self-employed writer: aka not-got-a-proper-job layabout! Hopefully this will be…
DIET AND LIFESTYLE I Have a Confession to Make: I am an Addict 7 Jan 201926 Mar 2020 Gonna to have to face it I’m addicted to books! Books have that easy-going, take-me-to-bed quality for me. They can take me on a journey when I’m snuggled up comfortably…
DIET AND LIFESTYLE Swapping Bikes for Mics -Why I Want to Record Voices and Why Listening is Important 4 Jan 20196 Jan 2019 By Ruth McIntosh - Brand Storyteller Here to Listen! Many moons ago, when I was studying Dialectology at University, I had this romantic image of the linguistic geographer Edmond Edmont…
DIET AND LIFESTYLE Funny Adverts – Hit or Miss? 2 Jan 20194 Jun 2020 Sting in the Tail Cyclist's Lip Balm. This goes on my face right? As a female cyclist I am much amused by the use of text and images in advertising.…
DIET AND LIFESTYLE Why do we have New Year’s Resolutions? 29 Dec 201830 Dec 2018 Some thoughts on Goal Setting with Rebecca Norton from Sense of Direction, Life Coach and Wellness Walk Leader. Many of us set goals at this time of year but statistics…
DIET AND LIFESTYLE Less is More and More is Less this Christmas 16 Dec 201817 Dec 2018 I've been thinking about a lot about meanings lately. The Charity, Refuge have produced some brilliantly effective copy this year, producing poems which read equally well from bottom to top,…
DIET AND LIFESTYLE Why I am a Brand Storyteller and not a Writer 12 Dec 20185 Sep 2019 Identity can be a slippery subject. After 20 years working as an English Teacher I’m really excited about giving myself a chance to do something that I’ve always wanted to…
DIET AND LIFESTYLE On Work Related Stress – Teachers Can Knit Fog and Plait Sawdust (Until they can’t) 4 Dec 20184 Dec 2018 In colloquial British English “knitting fog”, is used to describe something which you are trying to do but which proves to be impossible or nigh on impossible. Despite this I…
